BUD LIGHT SELTZER Introducing Bud Light Seltzer: An easy-drinking hard seltzer with a hint of delicious fruit flavor. We make our hard seltzer with a unique process made to deliver the most refreshing taste possible. PACKAGE DESIGN • DESIGN STRA
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BUSCH SIGNATURE COPPER LAGER Competitive drinkers perceive Busch to be a "cheap college beer" and doesn't resonate with their ideal beer that is high quality and good for relaxed occasions. PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY
ROLLING ROCK There was a need to establish a cohesive visual brand identity for the entire Rolling Rock family, reinforce core brand equity elements, and increase brand consideration. PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PHOTOGRAPHY
MICHELOB ULTRA FINISHERS CAN Michelob Ultra is as well known for their dedication to fitness as they are for superior beer. What better way to celebrate at the end of each race than with an ice cold Ultra Finishers Can? PACKAGE DESIGN • DESIGN S
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BUSCH HUNTING/FISHING The Busch hunting package is a unique seasonal package which increases Busch purchase consideration and reflects connections to the outdoors. PACKAGE DESIGN DIRECTION · DESIGN STRATEGY
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MICHELOB ULTRA GOLF Michelob Ultra is a low carb & low calorie beer that may help you with that low score on your card at the end of the day. PACKAGE DESIGN • DESIGN STRATEGY
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ICEBREAKERS ICE CUBES Icebreakers was looking to establish a clean and simple shelf impression that more overtly delivered on flavor imagery and appetite appeal. PACKAGE DESIGN DIRECTION · DESIGN STRATEGY · PACKAGE DESIGN
KELLOGG'S POP-TARTS Pop-Tarts has a commanding presence in its category, owning 85% of the market share. However, the brand franchise had outgrown its current design system and sought to refresh its visual expression. INNOVATION STRATEGY · PACKAGE
ALMOND JOY/MOUNDS Hershey's learned through testing that there was a perception among their consumers that the Almond Joy and Mounds packaging was old, outdated and boring. The objective was to contemporize the brand and elevate its appetite appeal
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