Our Process
We build brands with clarity and purpose. First, we Develop a strong strategic foundation—defining who you are, what you stand for, and the space you can confidently own. This gives us the direction and focus needed to create meaningful work.
Next, we Elevate your brand through High-Caliber Creative®. We turn strategy into design that’s clear, memorable, and instantly communicates your value. Every element is crafted to make your brand look and feel its best.
Finally, we Drive your brand into the world with consistent, practical application. From digital to print to packaging, we create the tools and systems that help your brand perform and grow.
Develop. Elevate. Drive.
A simple process with powerful results.
Liam Brand, a name that resonates with familial significance, derives its inspiration from the cherished bond between a father and his child. Founded by William Matthew Wickert, we raise our work like family — carefully, intentionally, with proud attention to every detail. From the first sketch to the finished product, we treat each piece as something that will be lived in, handed down, and relied upon. Quality is not an afterthought; it is the promise we keep in materials, in craft, and in the way we listen to what people need.
We protect the integrity of our values, nurture relationships with customers and makers, and make choices that ensure the brand grows stronger — not just bigger.
This is how trust is built: through consistent care, honest standards, and an enduring commitment to excellence. We steward the brand’s future as we would a family legacy — with responsibility, pride, and heart. LiamBrand, the company's name pays homage to his beloved son, Liam. Rooted in love and pride, the decision to name the company after his son reflects a deep-seated commitment to family values and a desire to create a legacy that embodies strength, integrity, and passion.
Every product and initiative under the Liam Brand umbrella carries the essence of this profound connection, symbolizing not just quality and innovation but also the enduring ties that bind a family together.
